Strategy: AFL’s version of events
/In 2016 an extra week was inserted into the calendar of the Australian Football League (the AFL). No games are played in that week, which sits between the end of the regular season and the beginning of the finals series (the play-offs). Football fans were baffled and annoyed by the change. But it does make sense in product strategy terms. The extra week is part of the creation of more than one ‘version’ of the AFL’s product. The full product – the 23 week regular season plus the 4 weeks of finals – for the domestic audience, and a shorter version of just 4 weeks duration for the global audience.
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In 2016 an extra week was inserted into the calendar of the Australian Football League (the AFL). No games are played in that week, which sits between the end of the regular season and the beginning of the finals series (the play-offs). Football fans were baffled and annoyed by the change. But it does make sense in product strategy terms. The extra week is part of the creation of more than one ‘version’ of the AFL’s product. The full product – the 23 week regular season plus the 4 weeks of finals – for the domestic audience, and a shorter version of just 4 weeks duration for the global audience.